Story URL: http://news.medill.northwestern.edu/chicago/news.aspx?id=231192
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Kim Adams/MEDILL


Gender discrimination still present in sports broadcasting

by Kim Adams
June 06, 2014


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Kim Adams/MEDILL

Sportscaster Brooke Weisbrod discusses her experiences as a men's and women's college and professional basketball analyst.

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An example of one of the sexist tweets that are often directed at female sports broadcasters.

Women have come a long way in sports reporting since they were first allowed in locker rooms in the late 1970s. They have become a norm in sports television, doing everything from anchoring studio shows to color commentary for men’s basketball games. ESPN’s Doris Burke has even done color commentary for the NBA Playoffs. But some of the reactions she gets from viewers clearly show that sexism is still a large issue in the industry.

In this edition of Medill Newsmakers, host Kim Adams takes a look at some of the biggest challenges female broadcasters face, including a focus on their physical appearances and a perceived lack of credibility. Two female ESPN reporters share their experiences and insights. An aspiring on-air sports reporter and a male sports fan also weigh in on the topic.