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Nourishing a startup with protein bars

by Melanie Saltzman
Apr 10, 2014


Melanie Saltzman/MEDILL

RxBar was founded last year with $10,000 and a Kitchen Aid mixer. Now the company is making money, expanding into international markets, and going after venture capital.

Venture Capital firms invested $3.6 billion into Illinois startups last year, according to the Illinois Venture Capital Association. Some 90 percent of those companies are in Chicago. West Town-based RxBars -- maker of high-quality protein bars -- wants a bite of those investment dollars.