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Mitch Goldich/MEDILL

Customers at chains like Potbelly can bite into their old favorites or come up with new ideas.

Customers and restaurants embrace secret menus

by Mitch Goldich
Mar 6, 2014


Mitch Goldich/MEDILL

Step up and order, whether your sandwich is listed on the menu or not.

Most restaurants give customers a menu that lists all of the food options available.  This is especially true at places where they order over the counter.  It makes it quick to get in, place an order, and get out.  But some chains will still allow consumers to go off the board.  Potbelly's secret menu isn't such a secret anymore, and restaurants like Chipotle allow well-known custom orders too.