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Aubrey Pringle/MEDILL

Too big to sell? McDonald's looks at super-sized menu

by Aubrey Pringle
May 23, 2013

McMenu photo

Aubrey Pringle/MEDILL

Fast food marketing experts say a larger menu can lead to slower service.

The McDonald’s Corporation held its annual shareholders meeting in Oak Brook Thursday. One of the hottest topics was the menu. Today McDonald’s offers 145 different items on its menu, up from 85 items only five years ago. Is this super-sized menu getting away from the company’s core vision – “to be the world’s best quick service restaurant experience?”