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Ashleigh Joplin/MEDILL

ZipFit Denim simplifying shopping for men with app

May 21, 2013

Joplin Zipfit jeans small
For most men shopping would not be their activity of choice, but ZipFit Denim in the Loop is making that experience a little bit more tolerable through technology. The store uses an IPad app developed by its co-founder to find men their perfect pair of jeans according to their favorite brand, style and size.