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Francesca Bacardi/MEDILL

Ad expert: potential profit beats traditions at Wrigley

by Francesca Bacardi
May 2, 2013

Part of the proposed Wrigley Field renovations include thousands of square feet of additional advertisements within and around Wrigley Field, as well as ad space on a new hotel. We meet a former ad sales agent and a Chicago resident to see what new ads could do for the Cubs and how residents feel about their beloved neighborhood becoming more visibly commercial.